Search Engine Optimization, or SEO, involves improving and optimizing a web page so it will rank higher on search engines, driving traffic back to your website. If you want your website to be visible to people when they search for solutions or services that your website can provide, you need good SEO strategies.

For one of my senior public relations courses at Auburn University, I had to take a style and design class. I have not used Adobe platforms since my freshman year of high school, which made me nervous yet eager to take this course. I was excited to get back into the world of design to strengthen my public relations skillset.