Critical Tools to enhance your website
Search Engine Optimization, or SEO, involves improving and optimizing a web page so it will rank higher on search engines, driving traffic back to your website. If you want your website to be visible to people when they search for solutions or services that your website can provide, you need good SEO strategies.
The Importance of SEO for Blog Writing
Keyword Research
Keyword research involves determine the best key words to include in your blog by evaluating your target audience. You need to think about what your audience is searching for and what they want to know.
Bloggers have the option to use regular keywords like shoes or clothing, or long tail keywords like women’s running shoes or trendy women’s clothing. Long tail keywords act as specific phrases that may be more commonly searched than singular keywords. Although long tail keywords can drive less traffic, they will typically result in higher conversion rates and help build your website’s credibility.
Link Building
When writing a blog, it is best practice to hyperlink any sources that you reference in your blog. This highlights that source’s importance and can directly link the reader to that page. If your website has other content or specific pages that relate to the blog’s topic, make sure to hyperlink it in the blog to direct readers to other parts of your website. Internal linking still highlights that page’s importance, while getting readers to spend more time on your website. This tip is sometimes forgotten, but it is critical when using SEO for blog writing.
Image Optimization
Image Optimization is the process of finding the best images that will improve your website’s performance. You want them to be good quality while having smaller image sizes to reduce webpage loading times. Play around to find the best file type and size.
Content Writing
All these SEO tools will mean nothing if you are not producing quality content that is interesting for your target audience. It’s important to stay mindful about your topics because they should be relevant to your company or brand while providing valuable information to your target audience. Your target audience is key in almost everything you do. If you don’t consider their self-interests or what they may be searching, your content will go to waste.
How to Start Using SEO for Blog Writing
While SEO for blog writing is just a small piece of the world of SEO, I would recommend taking some online courses to learn more. Hubspot has multiple courses in SEO training, different types of digital and content marketing and more, that are great resources. Another course that is perfect for beginners is the SEO Principles: An Essential Guide for Beginners by Semrush Academy.
An additional plus is that these courses award you with certifications upon course completion, which you can add to things like your resume, LinkedIn, or website to further establish your credibility.
Start out by using these tips and tracking them through a tracking program such as Google Analytics. From here you will be able to see how SEO for blog writing is impacting your website performance and know how you make improvements to enhance your future content for optimization.